Facebook as a business tool

South African companies are using social networking Web site Facebook as a cheaper and more efficient way of marketing their businesses. On-line reputation management company Cerebra works with companies like Absa on their Facebook presence. According to Facebook there are 683 943 registered users on its South Africa network group. The South Africa network is the sixth largest among country networks on Facebook, and Facebook is the second-most visited site in South Africa. According to local advocacy group MyBroadband, the average duration of a Facebook session for South Africans is 30 minutes. Quest Flexible Staffing Solutions is first among local recruitment companies to use Facebook. They launched a page in April, which allows the public to assess personality types and establish contact between the applicant and agency.