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A group of English football (soccer) fans are aiming to repair their country’s reputation for soccer hooliganism. The faith-based Lionsraw charity organisation is sending a team of England fans to South Africa to help with training and building projects in the Valley of a Thousand Hills in KwaZulu-Natal before the soccer World Cup in 2010. Jon Burns, founder of Lionsraw, said they had chosen the area after being approached by Ambassadors in Sport, an international football outreach programme that plans to establish 10 football academies in South Africa. Lionsraw would send 300 fans for the first two weeks of the World Cup and would establish an academy which they would staff and support for three years before handing over the academy to Ambassadors in Sport.